In a world quick to cast shadows, Nigeria finds itself at a crossroads, often portrayed through a lens tarnished by negativity and stereotypes. This portrayal is not just an external narrative shaped by international media and governments but, regrettably, a story at times perpetuated by Nigerians themselves. The strategic demarketing of Nigeria and its people has led to a global perception that overlooks the richness of our culture, the vibrancy of our communities, the undeniable contributions of Nigerians, and iconic threads of visionary thinkers, relentless pioneers and transformative figures both at home and across the diaspora.
The Unseen Balance: Crime vs. Contribution
While no country is without its vices, including Nigeria, the focus on criminal activities by Nigerians in the western media starkly contrasts with the coverage given to similar, if not more severe, crimes in other countries. This biased narrative conveniently ignores the reality that crime knows no nationality. It’s a global challenge, not defined by the borders within which it occurs.
Turning the Lens: The Global Nigerian
Nigerians are breaking barriers and achieving remarkable feats globally. From the arts to sciences, business to technology, Nigerians are leaving indelible marks of excellence. Consider Dr. Oluyinka Olutoye, who performed surgery on a baby in-utero and returned it to the mother’s womb; or Ngozi Okonjo-Iweala, steering the World Trade Organization; Dr. Akinwunmi Adesina, President Africa Development Bank; Kemi Badenoch, UK Secretary of Business and Trade; Wally Adeyemo, US Deputy Secretary of the Treasury; not to mention the plethora of Nigerians in tech, like Iyinoluwa Aboyeji, co-founder of Andela and Flutterwave, who are reshaping the industry’s landscape. These stories of Nigerian ingenuity and resilience across diverse sectors all over the world are the narratives that should dominate.
The Challenge of Self-Representation
The crux of the matter lies not just in how others choose to see us, but in how we see ourselves. When Nigerians echo negative stereotypes, they inadvertently reinforce the very perceptions we seek to change. It’s a cycle where the demarketing of Nigeria becomes a self-fulfilling prophecy, overshadowing our achievements and potential.
Charting a New Course: Reclaiming the Narrative
To shift this paradigm, both the President Bola Tinubu led and Nigerian citizens must embark on a concerted effort to promote a balanced and vibrant image of Nigeria:
Showcase Success Stories
Amplify the achievements of Nigerians globally through digital platforms, celebrating our contributions to the world.
Invest in Homegrown Media
Support and develop local media outlets that can tell our stories from our perspective, ensuring they have the reach and influence to counteract negative narratives.
Engage the Diaspora
Leverage the Nigerian diaspora as cultural ambassadors who can provide firsthand accounts of the positive aspects of Nigerian heritage and innovation.
Educational Campaigns
Implement educational campaigns that highlight Nigeria’s cultural richness, historical achievements, and future potential, fostering national pride.
Strategic International Partnerships
Form partnerships with international media to feature stories of Nigerian success and development, broadening the narrative shared with the world.
Civic Responsibility and Pride
Encourage every Nigerian to embody and express the richness, diversity, and spirit of our nation, understanding that the image of Nigeria is a collective portrait painted by all its people.
Conclusion:
A Collective Rebranding Effort
Nigeria’s story is not monolithic; it is a tapestry woven from millions of individual threads, each representing a unique aspect of our national identity. As we strive to change the narrative, let us remember that the power to redefine Nigeria lies within us. By championing positive stories and embracing our role as ambassadors of our heritage, we can illuminate the true Nigeria—a nation rich in culture, spirit, and potential.
Henry Balogun, Lawyer and Social Commentator is the founder/publisher of HB Report.
