Mbappé later apologised, admitting that his comments were ill-judged and acknowledging that they had hurt many people in China and Chinese communities around the world.

China’s foreign ministry said it took the apology seriously, while Real Madrid and La Liga also issued apologies over the incident.

CMG had previously demanded apologies from Mbappé, Real Madrid and La Liga, describing them as an absolute prerequisite for resolving the controversy.

Although the broadcaster has acknowledged the apologies, it has yet to announce when La Liga coverage will resume.

The incident has also reportedly led to several Chinese brands dropping Mbappé from their promotional campaigns.

Mao, who founded the People’s Republic of China in 1949 after leading the Communist Party to victory in the civil war, died in 1976. His rule included the Great Leap Forward and the Cultural Revolution, periods associated with mass famine, political persecution and widespread violence.

China has previously taken similar action against international sports organisations over political controversies.

In October 2019, Chinese broadcasters suspended NBA coverage for about a year after Houston Rockets general manager Daryl Morey expressed support for Hong Kong protesters in a social media post.

Morey later sought to clarify his remarks, saying he had listened to other perspectives and had never intended to offend Chinese fans or sponsors.

The latest dispute highlights the potential commercial consequences international sports figures and organisations can face when their public comments clash with China’s political sensitivities.