President Bola Tinubu has sought increased investment from a French media group in Nigeria’s creative and digital economy.

Tinubu made the call during a meeting with French businessman Vincent Bolloré and executives of the Bolloré Group in Paris on Friday.

The discussions centred on expanding the group’s business activities in Nigeria, particularly in film, entertainment, fibre-optic infrastructure and the digital economy.

The group has interests in major media and entertainment companies, including Canal+, MultiChoice and Universal Music.

Tinubu said Nigeria’s growing global influence in music, film, fashion and culture presented an opportunity to attract more investment into the country’s creative industries.

According to the President, the government wants a larger share of the wealth generated by Nigerian creative talent to remain in the country.

He said this would require increased local production, investment in creative businesses and infrastructure, as well as the creation of more jobs for young Nigerians.

Tinubu also highlighted the international growth of Nollywood and Afrobeats, noting that Nigerian music and films were reaching audiences around the world.

He said his administration would continue to pursue policies aimed at creating a favourable environment for investment and economic growth.

The President has also called for greater localisation by multinational companies operating in Nigeria, including businesses in the media and entertainment industry.

The meeting with the French media investors formed part of Tinubu’s engagements in Paris during his European vacation.

Tinubu also met French President Emmanuel Macron during a private dinner at the Élysée Palace on Thursday, with discussions focused on strengthening relations between Nigeria and France.