Spotify has announced plans to introduce a feature that will help differentiate music from real human artists and AI-generated artistes.
In a statement released on Tuesday, the streaming platform said the feature, called ‘AI Personas,’ is being introduced to give listeners more transparency, following feedback from users.
Spotify said the feature will appear as a badge on artiste profiles that are identified as AI-generated, starting from mid-September. The badge will appear on “the banner and About section in Search, and on track rows across playlists”.
It added that music from artistes labelled as AI Personas will also be excluded from personalised recommendations by default.
“Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the statement reads.
“That’s why, starting mid-September, you’ll begin to see an AI Persona badge on some artist profiles. The badge signals to listeners that an artist’s identity may be AI-generated and does not represent a real person.”
Spotify also announced that starting from August 11, artistes can disclose that their profiles represent AI-generated personas through Spotify for Artists.
The platform added that beyond self-disclosure, it will review artiste profiles using “human and AI investigative tools” to identify those that appear to represent AI-generated identities.
Artistes whose profiles are labelled by Spotify will be notified and given the opportunity to self-disclose or appeal the decision.
Listeners will also be able to report artiste profiles they believe are AI-generated for review, although Spotify said the reporting feature will be introduced in the coming months.
“Starting today, artists can share that their profile represents an AI Persona through Spotify for Artists. We hope artists will be transparent, so we are giving them the opportunity to disclose, but we won’t rely on self-disclosure alone,” the statement added.
“Spotify will also review artist profiles and identify those whose public identity—the identity an artist presents on their profile, including name and imagery—appears to represent photorealistic AI-generated identities.”
