Elon Musk is making waves on X (formerly Twitter) today, and remarkably, it’s all for a positive reason.
This morning, Desmond Oris and his group of friends received a pleasant surprise: credit alerts from Twitter. As influential users and X Premium subscribers, they were each rewarded with payments ranging from $251 to $500 for their active engagement on the platform.
These payments are part of X’s Ads Revenue Sharing program, a global initiative aimed at creators, which forms a key component of Musk’s strategy to encourage subscriptions to X Premium.
To qualify, individuals need to be subscribed to X Premium, possess a minimum of 500 followers, and have garnered at least 15 million impressions across their cumulative posts in the past three months.
Just four days ago, the company’s support account issued an apology for delayed payments due to an unexpectedly high volume of registrations. However, it seems the issues have been resolved, as users worldwide have taken to the app to showcase screenshots of their platform payments.
How much can creators earn from the program and how will they get paid?
The amount of revenue that creators earn will depend on several factors, such as the number of impressions their posts receive, the type of ads that are displayed, and the overall engagement of their audience. The company has also said that its total first pay-out amounted to $5 million, cumulative from February.
What are the pros and cons of the program for creators and users?
Some of the pros of the program are increased income, recognition and motivation for creators and more opportunities for advertisers to reach target audiences. Some of the cons of the program are cluttered replies, limited availability and competition for creators with potential loss of credibility or authenticity for some creators.
What are some other ways to monetize content on Twitter?
Some other ways to monetize content on Twitter are subscriptions, tips, newsletters, etc. These features can help creators generate more income from their content and connect with their audience in different ways.
